The Bias Issue: The Secrets of Successful Financial Planning

Advisor/Broker bias can be intentional, inadvertent, subconscious; even due to ignorance or employer indoctrination.  Fee-only advisors focus just on investing and may miss budget, estate and insurance issues.  With commissioned products, the potential bias is obvious.  Yet the broker/advisor must still face him/herself each morning!  In other words an advisor or broker is a human being with a conscience, highly likely to be honorable in his/her recommendations.  Let’s explore unconscious bias, and employer-focused inadvertent bias.  What are your thoughts or questions?