Free Q&A Blog: The Secrets of Successful Financial Planning

Let’s start the conversation.  Advisor/Broker bias can be intentional, inadvertent, subconscious; even due to ignorance or employer indoctrination.  With commissioned products the potential bias is obvious, though the broker must still face him/herself each morning!  In other words, an advisor or broker is a human being with a conscience and therefore highly likely to be honorable in his/her recommendations.  Even so, let’s explore unconscious bias, and employer-focused inadvertent bias.  First question:  What bias do you think might exist with fee-only Planners?